Google Analytics is a very useful web tool if you know how to use it correctly.
This web app generates a UTM code for a specific location such as Facebook, Twitter, etc. A UTM code is a simple syntax that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. I created this web app so that I can improve and better understand the Sonoma State CCE's website analytics.